The enamored and fabulous sparkling seas, pristine beaches and cool breezes made Club Mediterranean open its first Asian venture here, on a private beach. The main Cherating beach is the location of many hotels, reboots and chalets, catering for all budgets.
First popularized by the backpackers, Cherating is now popular with many visitors who came to enjoy the beach, sea and sun. Handicraft shops and cultural establishments have been established, and many visitors enjoy making their own batiks. Batik painting and pandanus handicrafts remain popular souvenirs from Cherating.
Cherating also offers you the chance to shop for handicraft and see cultural performances. Village maidens nimbly weave the "pandanus" leaves into mats, hats, bags and other inexpensive lightweight souvenirs. Cultural shows include wayang kulit (shadow play) and silat (the Malay art of self-defence).
source from : http://www.cuti.com.my/Sub/Pahang/guide_cherating.htm